Adrenalin is a production company founded in 2005 in Belgrade as a part of I&F Grupa, a communications network operating in multiple European markets. Since its founding, Adrenalin has been following global trends in the television and film industry while successfully adapting them to the regional market.

The company began its work in media production with popular international TV formats such as The Pyramid, Got Talent, and Karaoke Battle, which quickly became audience favourites.

Adrenalin’s entry into drama production was marked by the cult series The Storks will return, produced in co-production with Cobra Film, followed by numerous successful projects such as Linden Blossoms in the Balkans (Cvat lipe na Balkanu), Folk, Letter on Letter (Na slovo na slovo), as well as popular quiz shows The Chase (Potera) and Beat the Chasers (Superpotera).

Among its most significant projects is the series Blood Oath (Besa), based on an original idea by Srđan Šaper, which achieved major international success. By engaging renowned international authors, the production quality was raised to a higher level, which quickly made Blood Oath a fan favourite. International success soon followed, and Adrenalin became the first production company from Serbia to sell a domestic series format in foreign markets.

Today, Adrenalin is particularly recognized to produce drama series, while simultaneously producing the thirteenth season of the quiz show The Chase (Potera), as well as the quiz Beat the Chasers (Superpotera) since 2025, both under a British license. The two quiz shows are among the most-watched programs in prime time on Radio Television of Serbia (RTS), week after week.

The house’s work is based on three key pillars: original drama production, production of popular TV formats, and service production for international projects.